x
Making franchise operations
Fun again!
Applying for Product Designer at Delightree.
I design products that simplify complex workflows and help teams move faster without friction.
Applying for Product Designer at Delightree.
I design products that simplify complex workflows and help teams move faster without friction.
My work history
Steer Health
Product Designer
2025-Present
Atomicwork
Product Designer
2024-2025
vREfyd
Founding Product Designer
2023-2024
Show all
Why DELIGHTREE?
Franchise operations are chaotic by default.
Requests come from everywhere —
email, Slack, calls, conversations.
Work exists.
But visibility doesn’t.
Delightree is solving this by bringing structure to operations —
and that’s exactly the kind of problem I want to work on.
Franchise operations are chaotic by default.
Requests come from everywhere —
email, Slack, calls, conversations.
Work exists.
But visibility doesn’t.
Delightree is solving this by bringing structure to operations —
and that’s exactly the kind of problem I want to work on.
Franchise operations are chaotic by default.
Requests come from everywhere —
email, Slack, calls, conversations.
Work exists.
But visibility doesn’t.
Delightree is solving this by bringing structure to operations —
and that’s exactly the kind of problem I want to work on.
My Favorite Feature:
AI-Powered Knowledge System
A centralized AI system that allows franchise teams to ask questions in plain language and instantly receive precise, brand-approved answers from all operational knowledge.
What it does
— Delivers instant answers instead of documents
— Understands context, not just keywords
— Centralizes all fragmented knowledge
— Reduces dependency on managers
It removes the biggest friction in operations—searching for information—by turning knowledge into real-time, actionable guidance, improving speed, consistency, and scalability across locations.
"AI that turns fragmented franchise knowledge into instant decisions."
A centralized AI system that allows franchise teams to ask questions in plain language and instantly receive precise, brand-approved answers from all operational knowledge.
What it does
— Delivers instant answers instead of documents
— Understands context, not just keywords
— Centralizes all fragmented knowledge
— Reduces dependency on managers
It removes the biggest friction in operations—searching for information—by turning knowledge into real-time, actionable guidance, improving speed, consistency, and scalability across locations.
"AI that turns fragmented franchise knowledge into instant decisions."
I did a UX Audit of the website and
here's how it went
I CREATED A MOODBOARD
FOR SOCIALMEDIA
This moodboard explores a visual direction for Delightree that balances structured complexity with playful expression. While the product solves deeply operational problems—training, SOPs, and multi-location management—it shouldn’t feel heavy or overwhelming. Instead, the brand leans into bold colors, gradients, and expressive layouts to create a sense of energy and approachability.
This contrast reflects the core idea: complex systems working quietly in the background, while the user experiences something simple, intuitive, and even enjoyable. Much like how something sharp and functional can still feel refreshing and light , the goal here is to make franchise operations feel less like management and more like momentum.
This moodboard explores a visual direction for Delightree that balances structured complexity with playful expression. While the product solves deeply operational problems—training, SOPs, and multi-location management—it shouldn’t feel heavy or overwhelming. Instead, the brand leans into bold colors, gradients, and expressive layouts to create a sense of energy and approachability.
This contrast reflects the core idea: complex systems working quietly in the background, while the user experiences something simple, intuitive, and even enjoyable. Much like how something sharp and functional can still feel refreshing and light , the goal here is to make franchise operations feel less like management and more like momentum.
Frito.ai
How I approach complex workflows
Designed a unified platform that brings drafting, risk analysis, and case management into one workflow.
Impact framing:
• Reduced fragmentation across 6+ tools
• Introduced case-centric design model
• Embedded AI directly into workflows
How I Think (Simple principles)
1. Design for flow, not features
Users care about completing tasks — not navigating tools.
2. Context > complexity
The right information at the right time beats more functionality.
3. Reduce cognitive load
Clarity is a feature.
My tech stack
Figma
Trello
Claude
ChatGPT
Framer
Frito.ai
How I approach complex workflows
Designed a unified platform that brings drafting, risk analysis, and case management into one workflow.
Impact framing:
• Reduced fragmentation across 6+ tools
• Introduced case-centric design model
• Embedded AI directly into workflows
Designed a unified platform that brings drafting, risk analysis, and case management into one workflow.
Impact framing:
• Reduced fragmentation across 6+ tools
• Introduced case-centric design model
• Embedded AI directly into workflows
How I Think (Simple principles)
1. Design for flow, not features
Users care about completing tasks — not navigating tools.
2. Context > complexity
The right information at the right time beats more functionality.
The right info at the right time beats more functionality.
3. Reduce cognitive load
Clarity is a feature.
My tech stack
Figma
Trello
Claude
ChatGPT
Framer
Why
Me?
What I bring
Strong product thinking, not just UI
Experience designing end-to-end workflows
Comfortable working with ambiguity and early-stage teams
Ability to translate complex systems into simple experiences
What I bring
Strong product thinking, not just UI
Experience designing end-to-end workflows
Comfortable working with ambiguity and early-stage teams
Ability to translate complex systems into simple experiences
Let’s make francise fun again!
I’d love to contribute to how Delightree shapes the future of Franchise and makes life easier with inovation.
Why
Me?
What I bring
Strong product thinking, not just UI
Experience designing end-to-end workflows
Comfortable working with ambiguity and early-stage teams
Ability to translate complex systems into simple experiences