Brief
Redesigning GROOTIN’S
existing website
This exercise was done to redefine grootin as a brand that’s futuristic and up to date with current trend
🤔 Outdated Design
The previous website design was old-fashioned and did not reflect the current design trends making the brand appear outdated.
😧 Poor User Experience
Users found it difficult to navigate the site leading to frustration and a higher bounce rate.
😕 Inconsistent Branding
The visual identity across the website was inconsistent diluting the brand's impact and recognition.
🧑🏻🤝🧑🏻 Lack of Competitive Edge
The old design failed to stand out in a crowded market making it hard for Grootin to differentiate itself from competitors.
