vREfyd
vREfyd
Read Documentation
vREfyd is an innovative AI-powered platform set to revolutionize the real estate market by connecting realtors with clients, brands, builders, and banks within an AI-powered community. Our AI assistant, AIRA, helps facilitate seamless real estate transactions by providing personalized property matches and ensuring 100% verified interactions and data security. vREfyd focuses on quick transactions and offers multiple monetization opportunities for realtors.
FOCUS AREA
- PRODUCT DESIGN
- BRAND DESIGN
- PRODUCT STRATEGY
TEAM
- Sweety Jain
- Akhil Vignesh
- Vidisha Kakani
- Vinay Khot (CTO)
Learn More
------o MY ROLE IN THIS PROJECT
I joined vREfyd as a founding designer to establish the foundation for the platform’s user experience and brand identity. I co-led the design of the User interface and user experience for both App and admin, aiming to create the most seamless and delightful real estate transaction platform. Alongside my co-designers, (Vidisha and Akhil), we also shaped the brand tone, design, and set the foundation for the brand’s scalability.
------o MY ROLE IN THIS PROJECT
.
I joined vREfyd as a founding designer to establish the foundation for the platform’s user experience and brand identity. I co-led the design of the User interface and user experience for both App and admin, aiming to create the most seamless and delightful real estate transaction platform. Alongside my co-designers, (Vidisha and Akhil), we also shaped the brand tone, design, and set the foundation for the brand’s scalability.
------o DESIGN APPROACH
Our primary aim was to make the discovery and transaction of real estate properties as intuitive and easy as possible. Visually, we kept the design simple yet distinctive, extending vibrant accent colors while maintaining a clean and light core foundation and UI components.
We focused heavily on copy and readability to build a trustworthy relationship with the user, helping them navigate the real estate market with confidence.
------o DESIGN APPROACH
Our primary aim was to make the discovery and transaction of real estate properties as intuitive and easy as possible. Visually, we kept the design simple yet distinctive, extending vibrant accent colors while maintaining a clean and light core foundation and UI components.
We focused heavily on copy and readability to build a trustworthy relationship with the user, helping them navigate the real estate market with confidence.
------o DESIGN IN ACTION
We streamlined the discovery and exploration of properties with smart, informative widgets, emphasizing transparency by clearly outlining the necessary steps and benefits to ensure a smooth and secure transaction process.
------o DESIGN IN ACTION
We streamlined the discovery and exploration of properties with smart, informative widgets, emphasizing transparency by clearly outlining the necessary steps and benefits to ensure a smooth and secure transaction process.
How is vREfyd different?
No Duplicate Properties
No Stale Properties
India’s first AI Real Estate platform
AIRA
Empowering broker
100% Verified Brokers
100% Verified Properties
Making home buying easy with AIRA
AIRA- Artificial Intelligent Real estate Agent
Complete Privacy
Complete Privacy
Rapid Transaction Closures
Rapid Transaction Closures
Expanded Market Reach
Expanded Market Reach
100%
Verified Properties
Network-Driven
AI-Driven Platform
Diversified Revenue Streams
100%
Data Integrity
Complete Privacy
Complete Privacy
Rapid Transaction Closures
Rapid Transaction Closures
Expanded Market Reach
Expanded Market Reach
100%
Verified Properties
Network-Driven
AI-Driven Platform
Diversified Revenue Streams
100%
Data Integrity
AIRA Specification
AIRA Specification
------o BUSINESS CONTEXT
As vREfyd prepares for its launch, it was essential to highlight and clarify commonly unknown insights about real estate transactions to the user. This was facilitated by partnerships with real estate agencies and financial institutions eager to onboard new and quality users.
Our strategic choices considered both the user interface and business needs, allowing us to create an adaptable design that enabled rapid product development. This approach is set to contribute to significant transaction volumes post-launch.
------o BUSINESS CONTEXT
.
As vREfyd prepares for its launch, it was essential to highlight and clarify commonly unknown insights about real estate transactions to the user. This was facilitated by partnerships with real estate agencies and financial institutions eager to onboard new and quality users.
Our strategic choices considered both the user interface and business needs, allowing us to create an adaptable design that enabled rapid product development. This approach is set to contribute to significant transaction volumes post-launch.
Read Documentation
Core Interaction: Clients discover properties and connect with realtors for successful property transactions
The “WHAT” of the Platform
The “HOW” of the Platform
PRODUCERS
Realtors: List Properties
Builders: Add units for primary sales
Brands: Furniture, interiors, property management, etc
Banks: Provide financial solutions
VALUE UNITS (powered by AI)
Visibility and Reach
Lead generation and management tools
Digital marketing tools and promotional features
Platform to enhance brand image
Streamlined communication
Access to a wide customer base
Diversified revenue streams for realtors
P
L
A
T
F
O
R
M
CONSUMERS
Home seeker: Search for properties and financing solutions
Home Owner: Find realtors, seek interiors, decor, etc
Realtors: Networking opportunities, CRM tool
VALUE UNITS (powered by AI)
Access to a wide range of realtors
Streamlined communication with realtors
Quality Assurance
Efficiency and Accuracy
Support
Data Security
PULL
Existing realtor database
Targeted Marketing
Partnerships
Incentives
FACILITATE
Intuitive user interface and Gen AI powered experience
Comprehensive realtor profiles
Streamlined communication
CRM
Integrated commerce
Digital marketing tools
MATCH
AI search and filtering
Recommendation engine- ML models to assign realtors
Reputation System- rate and review realtors
Lifestyle based personalized matches
KPI
KPI
These are some KPI'S we would keep a track of over the next 6 months to understand how is the product doing in the market.
These are some KPI'S we would keep a track of over the next 6 months to understand how is the product doing in the market.
User Engagement KPIs
Daily/Monthly Active Users : To measure active user engagement over time.
Session Duration: To understand how long users are interacting with the app.
Number of Searches per User: To gauge user activity and interest in properties.
Click-Through Rate : To assess the effectiveness of property listings in capturing user interest.
Bounce Rate: To identify pages or features that may be causing users to leave the app prematurely.
User Engagement KPIs
Daily/Monthly Active Users : To measure active user engagement over time.
Session Duration: To understand how long users are interacting with the app.
Number of Searches per User: To gauge user activity and interest in properties.
Click-Through Rate : To assess the effectiveness of property listings in capturing user interest.
Bounce Rate: To identify pages or features that may be causing users to leave the app prematurely.
Customer Support KPIs
Average Response Time: To ensure prompt customer support for user queries.
Resolution Time: To measure how quickly user issues are resolved.
User Satisfaction with Support: To collect feedback on the quality of customer support provided.
Customer Support KPIs
Average Response Time: To ensure prompt customer support for user queries.
Resolution Time: To measure how quickly user issues are resolved.
User Satisfaction with Support: To collect feedback on the quality of customer support provided.
Conversion KPIs
Lead Generation Rate: To measure how many users are taking action to contact sellers or express interest in properties.
Property Listing Conversion Rate: To track the success rate of listed properties being sold or rented.
User Registration Conversion Rate: To monitor how effectively the app converts visitors into registered users.
User Verification : To monitor how many user verify themselves as brokers
Conversion KPIs
Lead Generation Rate: To measure how many users are taking action to contact sellers or express interest in properties.
Property Listing Conversion Rate: To track the success rate of listed properties being sold or rented.
User Registration Conversion Rate: To monitor how effectively the app converts visitors into registered users.
User Verification : To monitor how many user verify themselves as brokers
AI Performance KPIs
AI Accuracy: To measure the effectiveness of AI in recommending suitable properties to users.
Response Time: To ensure the AI is providing quick and efficient responses.
User Satisfaction with AI: To gather qualitative feedback on the AI’s usefulness and performance.
AI Performance KPIs
AI Accuracy: To measure the effectiveness of AI in recommending suitable properties to users.
Response Time: To ensure the AI is providing quick and efficient responses.
User Satisfaction with AI: To gather qualitative feedback on the AI’s usefulness and performance.
Property Data KPIs
Number of Active Listings: To keep track of the volume of properties available on the platform.
Property Views per Listing: To monitor the popularity and visibility of each property.
Property Data KPIs
Number of Active Listings: To keep track of the volume of properties available on the platform.
Property Views per Listing: To monitor the popularity and visibility of each property.
Property Verification KPIs
Verification Success Rate: To track the percentage of properties that are successfully verified as genuine.
Time to Verify: To measure the efficiency of the property verification process.
Property Verification KPIs
Verification Success Rate: To track the percentage of properties that are successfully verified as genuine.
Time to Verify: To measure the efficiency of the property verification process.
User Retention KPIs
Churn Rate: To identify how many users stop using the app after a certain period.
Repeat User Rate: To track the frequency of users returning to the app.
User Lifetime Value : To estimate the total revenue generated by a user over their lifetime on the app.
User Retention KPIs
Churn Rate: To identify how many users stop using the app after a certain period.
Repeat User Rate: To track the frequency of users returning to the app.
User Lifetime Value : To estimate the total revenue generated by a user over their lifetime on the app.
------o MILESTONE
vREfyd is gearing up for an exciting launch. It has been an incredibly rewarding journey, collaborating with amazing individuals to bring this vision to life. Our upcoming launch will mark the beginning of an exciting journey for the organization.
------o MILESTONE
vREfyd is gearing up for an exciting launch. It has been an incredibly rewarding journey, collaborating with amazing individuals to bring this vision to life. Our upcoming launch will mark the beginning of an exciting journey for the organization.
------o EXTENDING THE BRAND
We developed a cohesive and modular design system for all mediums—app, web, and social media collaterals—to ensure the brand resonates powerfully with the target audience and at scale. From informative videos to multilingual campaigns, we ensured ease of understanding and consistency across all platforms.
------o EXTENDING THE BRAND
We developed a cohesive and modular design system for all mediums—app, web, and social media collaterals—to ensure the brand resonates powerfully with the target audience and at scale. From informative videos to multilingual campaigns, we ensured ease of understanding and consistency across all platforms
------o Thoughts about this project
As the founding designer of vREfyd, I am eager about our upcoming launch. I can't wait to see how users respond to the product that we've invested countless hours in designing and getting it developed.
While collaboration had its challenges and aligning everyone’s vision was sometimes tough, we pushed through and are now fully prepared to bring this product to life.
------o BUSINESS CONTEXT
.
As vREfyd prepares for its launch, it was essential to highlight and clarify commonly unknown insights about real estate transactions to the user. This was facilitated by partnerships with real estate agencies and financial institutions eager to onboard new and quality users.
Our strategic choices considered both the user interface and business needs, allowing us to create an adaptable design that enabled rapid product development. This approach is set to contribute to significant transaction volumes post-launch.